iPhone Photo Academy offer showed up on my Facebook timeline

I watched 16 minutes of the 35-minute iPhone Photo Academy marketing video believing that I was going to receive strategies for taking better iPhone photos.

I stopped when I realized this wasn’t going to happen, but I did feel like the photographer had insights to offer students.

One, he’s young himself.

Two, he proves that he will save anyone time and money by sharing his own process:  he spent three years searching for the Holy Grail of good iPhone photography. He read both traditional photography books and specific iPhone ones, interviewed the best iPhone photographers, reviewed 22,000 iPhone photos, and created an iPhone photography contest.

Three, he displays where passion will take you:  he claims his blog has more than a million views and his Instagram account has 98,000+ followers.

What can a viewer discover 10 minutes into Emil Pakarklis’s video after he establishes his credibility?

  • The best iPhone photographers look at the world differently.
  • They take photos from really unique angles.
  • They take photos that tell stories and express emotion.
  • They take full control of their camera settings.
  • They know a photo is going to turn out even before they pick up their iPhone.

Although I stopped at 16:17 minutes into the video, he convinced me that more than talent, students need to know what they are doing.


Michelle Harmon

Michelle Harmon is in her 13th year of teaching and advising the school newspaper at Borah High School in Boise, Idaho. She is state director of Idaho JEA and President of the Idaho Student Journalism Association.

Michelle Harmon has 102 posts and counting. See all posts by Michelle Harmon

13 thoughts on “iPhone Photo Academy offer showed up on my Facebook timeline

  • May 27, 2017 at 6:47 pm

    So… pro or con?

  • June 15, 2017 at 8:16 pm

    I think iPhone Photo Academy is a con. I registered the day before yesterday for the basic course and paid with a credit card in three installments. hey took my card details and said welcome and then I’ve been trying to log on or sign to the course for two days and am unable to. I contacted them and they said I hadn’t finished my registration and gave me a new link to complete registration and the new link takes me to a page to make another whole new credit card payment. Who do I complain to stop nonsense like this ? Is it so easy to rip people off??!

  • October 4, 2017 at 12:26 am

    I’m a student with iPhone Photo Academy. I’m about half-way into the basic course, and I find it to be well worth it.

  • October 16, 2017 at 4:17 pm

    We are having the same problem and are trying to get the program cancelled with a Capitol One.

  • January 15, 2018 at 3:35 pm

    Don’t judge what you don’t know. I got the iPhone Photo Academy as a present for Christmas and just finished the lessons. It is very instructive. Had problems getting in because the welcome email ended up in the spamtrap. When I wrote to them they were very responsive and communicated immediately so I could get in. And now that I am through the 6 basic modules I don’t regret it. Learned a ton I simply would not have figured out on my own without the competent and good explanations of Emil. Tried many of the things learned and am pleased with the results.

  • February 1, 2018 at 4:06 pm

    I too was skeptical but joined the iPhone Academy. The $89 investment is one of the best I have made. The $89 covers 9 instructional modules composed of several videos each. I just completed module 1 and submitted my first assignment. The instructional modules are superb. The support and the closed Facebook group for sharing with other students is exceptional. The Facebook community is very active and I was surprised to find friends from other states in the group. In addition to the web-based program the apps for iPhone and iPad sync smoothly so you can do your work on any platform. Although I realize the instructors use a system that monitors student activity, it is nice to receive an email if I have been to busy to log in. I find the course interesting, well written, and fun.

    (Note: If you purchase, you will be prompted to buy up to five additional programs e.g. Digital Camera Mastery, Lightroom Editing, iPhone Editing Academy, iPhone Black and White Photography, iPhone Travel Photography, and iPhone Landscape Photography. I skipped all of these offers but may eventually buy the iPhone Editing Academy.

    Lastly, the business is operated from Latvia. You may get a security alert from PayPal or some credit cards when you attempt to charge the tuition. I used a low balance cap credit card and it processed quickly. I was using the program in a matter of minutes).

  • February 4, 2018 at 12:00 am

    I have lots of questions! Can the classes be taken over and over, and can I take them anytime I want? Sometimes I have to watch things at least twice to retain it all. Does the course have a time limit? How long will I be able to access this course? One year? Five years? How many hours are included in the $97? Why do I see a comment from just yesterday that he paid only $89?

    It sounds like a scam when you say, “you have only 3 days to join.” How do you know what day we are reading this? Sounds like a used car salesman!! Are you telling me you won’t allow me to sign up at all after 3 days? Ridiculous. Why is that?

  • February 23, 2018 at 2:33 pm

    The course is yours forever. You can access it over and over again. I have nothing to do with the company. I am a student And have taken several of their courses, and am very happy with the content.

  • March 25, 2018 at 4:35 pm

    I can’t get the program to play without buffering. I contacted them without help

  • May 8, 2018 at 5:44 pm

    I am only just beginning the course. I love it so far. I thought that the original advertisement was itself informative… Michelle Harmon, were we looking at the same advert? (Emil has made a few different ones, some explaining a range of techniques in the advert itself)
    I really like Emil’s energy. I think this will help me to stay motivated to complete the material.

  • January 18, 2019 at 11:58 am

    I was skeptical about the iPhone Photography Course at first after listening to the commercial drone on and on without getting to the bottom line, the cost. So I started reading all the free stuff online and was amazed. If the free stuff was that good, there must be some more good for less than $100. So I signed up and was not disappointed. Anyone who really wants to master the iPhone camera will have incentive to dig into the assignments and complete them because they spent the money. I recommend not following the instructor’s advice exactly and completing the assignments as you progress through the course. Instead watch all the videos including the seven hours of additional free photo critiques. With that background under your belt go through the video lectures a second time and complete the assignments. I have a Ph.D. and have been associated with universities for many years. I put this course as equivalent in difficulty to an undergraduate level course. The amount of content and effort may be equivalent to about a two semester credit class. Imagine how much a two semester credit class would cost at any university and this price is not bad. The lecturer is very knowledgeable of the subject matter and has a good command of the English language.

  • September 5, 2019 at 2:03 am

    I joined the course a few months ago and have had no regrets whatsoever! Your money will be refunded if you dont like it but I found Emil to be wonderfully informative and explains everything very carefully so even a dummy like me can understand. He is a great teacher. The course is yours forever so you can take your time and go over it again and again if needed. Since starting this photography course my photographs have got better and better and although I will never reach the high standard of some of the posted photographs, I am more than happy and later on I will sign up for his editing course also. I highly recommend Emils photography course and all the support that goes along with it.

  • July 26, 2023 at 3:47 am

    What a fantastic find! This article about the “iPhone Photo Academy” offer appearing on the author’s Facebook timeline is a true gem. It showcases how social media platforms can bring personalized and relevant content right to our fingertips. The power of technology and social connections never ceases to amaze me. Kudos to the author for sharing this unique experience, reminding us of the endless possibilities that await us in the digital world. Keep exploring, keep learning, and keep capturing those breathtaking moments with your iPhone! 📸🌟

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