Give readers visuals every 250 words
Use the scroll test to determine where to break up text online.
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Marketing Your Site
Email newsletters bring stories directly to readers
Staffs use email newsletters to engage readers, cut through the noisy news landscape
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JEA Curriculum Highlight: Keep Readers From Leaving Your Website
It’s one thing to get readers to your website, it’s another to keep them there once they arrive. If you’re
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Print some branded laptop stickers and hand them out to staff and students
Who doesn’t like a good sticker these days? One thing your staff should look at doing is printing stickers to
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Let students develop email newsletter skills early
We all probably get at least 3-5 newsletters in our inboxes each week — or perhaps each day. Although open and
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Don’t stick to the status quo: 3 questions to ask yourself when developing digital innovations
Cassidy Hettesheimer is a sophomore at the University of Georgia majoring in Journalism with a minor in General Business and
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Your staff has a good system in place for generating web and social content, now it’s time to engage your audience better
Getting your staff website up and going is the first part of the battle. The second battle for most staffs
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SNO has a couple nice articles to check out if your staff is looking to grow their online audience or promote their website
I’m not sure I have ever heard a staff say they have too many people visiting their site or too
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Readers don’t leave Instagram. Here’s how news organizations are working with that
Sorry, but no one is clicking that “link in bio” on your Instagram account.
Don’t worry, though; it’s not you. Turns out, Instagram makes it pretty hard for creators to link out to their content elsewhere, which is why more and more news organizations are bringing their stories directly to the platform.
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