Supercharge your Program’s Funding with SNO Donate if you Host your site with SNO

With Giving Tuesday right around the corner this is a great time to solicit donations for your program!

For those of you using SNO I wanted to highlight our SNO Donate program, in case you aren’t familiar with it. We launched SNO Donate in 2022, and it has been wildly successful. The way it works is you activate it on your website, then it will automatically include a donation prompt at the bottom of every story page. You can also add a widget to your homepage. Through simply clicking a button located in that prompt, your reader/benefactor can enter their name, email address, donation amount and credit card information. SNO will then process the payment and apply it as a credit towards your hosting fee*. Several of our sites have managed to pay their entire hosting fee through donations.

If you are fortunate enough to have your hosting fee paid by the activity fund, ad revenue, yearbook revenue or some other means – we won’t ask where you got the money- then you can also request a payout of your donations via support ticket. SNO is happy to send you a check, so you can use your donations for whatever your program needs.

Last year Ashley Williams posted a great idea for how to solicit SNO Donations on Giving Tuesday in our Facebook Group. She posted an uncategorized story with a headline related to donating. She also changed the permalink to /donate. By keeping the story body short, the donation prompt is seen immediately when clicking into the story, and by posting it on your homepage readers will see it immediately upon going to your homepage. It’s also easy to share that story page on your social media accounts.

So, here’s wishing everyone a healthy and happy holiday season, and a bountiful Giving Tuesday for your program!

*The fine print – because our billing staff handles all of the credit card transactions/fees and the bookkeeping, SNO keeps 10% of all donations to offset those costs. In addition, with this program since the money goes to SNO before going to your school, those donations are not tax-deductible.

Kyle Phillips

Kyle Phillips is the newspaper and student news website adviser at Cedar Rapids George Washington High School in Cedar Rapids, Iowa. He is the secretary of the Iowa High School Press Association and was named a 2014 Rising Star by the Journalism Education Association.

Kyle Phillips has 11 posts and counting. See all posts by Kyle Phillips

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