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Getting More Traffic

Best practices Design Engaging Your Audience Featured Getting More Traffic Writing 

Give readers visuals every 250 words

March 7, 2023February 27, 2023 Michelle Balmeo 414 Views 0 Comments reader engagement, visuals, Web Design

Use the scroll test to determine where to break up text online.

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collage of email newsletters
Engaging Your Audience Featured Getting More Traffic Marketing Your Site Storytelling Writing 

Email newsletters bring stories directly to readers

March 2, 2023February 27, 2023 Michelle Balmeo 296 Views 0 Comments audience engagement, newsletter

Staffs use email newsletters to engage readers, cut through the noisy news landscape

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Design Engaging Your Audience Getting More Traffic 

Let students develop email newsletter skills early

June 16, 2022May 14, 2023 Amanda Bright 1253 Views 0 Comments audience, email newsletter, inbox, innovation, newsletters

We all probably get at least 3-5 newsletters in our inboxes each week — or perhaps each day. Although open and

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Engaging Your Audience Getting More Traffic Marketing Your Site 

Your staff has a good system in place for generating web and social content, now it’s time to engage your audience better

March 17, 2022March 1, 2022 Aaron Manfull 1303 Views 0 Comments audience engagement, Facebook, headlines, Instagram, SEO, social media, Twitter

Getting your staff website up and going is the first part of the battle. The second battle for most staffs

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Engaging Your Audience Getting More Traffic Marketing Your Site 

SNO has a couple nice articles to check out if your staff is looking to grow their online audience or promote their website

March 15, 2022February 19, 2022 Aaron Manfull 893 Views 0 Comments advertising, promotion, social media

I’m not sure I have ever heard a staff say they have too many people visiting their site or too

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Advertising Copyright Getting More Traffic Marketing Your Site Photography Tips 

Check out this great photo site where the staff makes thousands of dollars a year by selling the photos they make

July 13, 2021May 26, 2023 Aaron Manfull 1864 Views 0 Comments advertising, business, photography, sports photography

There was a post on the JEA Listserv a couple weeks ago where an adviser asked a question about starting

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Best practices Engaging Your Audience Getting More Traffic Social Media Social Media Policies 

How to help students be savvy about analytics

June 2, 2021June 1, 2021 Amanda Bright 1835 Views 0 Comments analytics, KPI, metrics, qualitative research, social media

Do you know what this analytics screenshot is saying … as well as what it doesn’t tell you? Although they

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Apps Embeddables Getting More Traffic Livestreaming Mobile/Online Video Social Media Tips 

Want to highlight a great play during a sports event? Easily create a GIF of the buzzer beater or big play using GIFS.com

March 3, 2021February 10, 2021 Aaron Manfull 7942 Views 0 Comments gif, highlight, livestream, promotion, sports

A few weeks ago, I was listening to my staff’s livestream of a basketball game when I heard the announcers

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Beat Systems Best practices Engaging Your Audience Featured Getting More Traffic Marketing Your Site Podcasts Starting From Scratch 

Plan regular features to keep readers coming back

March 11, 2020March 14, 2020 Michelle Balmeo 2440 Views 0 Comments

Every Friday on my drive to work, I delight in one thing above all else: NPR’s Story Corps. It’s a

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