Your staff has a good system in place for generating web and social content, now it’s time to engage your audience better
Getting your staff website up and going is the first part of the battle. The second battle for most staffs
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Getting More Traffic
SNO has a couple nice articles to check out if your staff is looking to grow their online audience or promote their website
I’m not sure I have ever heard a staff say they have too many people visiting their site or too
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Check out this great photo site where the staff makes thousands of dollars a year by selling the photos they make
There was a post on the JEA Listserv a couple weeks ago where an adviser asked a question about starting
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How to help students be savvy about analytics
Do you know what this analytics screenshot is saying … as well as what it doesn’t tell you? Although they
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Want to highlight a great play during a sports event? Easily create a GIF of the buzzer beater or big play using GIFS.com
A few weeks ago, I was listening to my staff’s livestream of a basketball game when I heard the announcers
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Plan regular features to keep readers coming back
Every Friday on my drive to work, I delight in one thing above all else: NPR’s Story Corps. It’s a
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Check out Linktr.ee for an easy way to share multiple links in your Instagram bio
I was scrolling through Twitter a couple weeks ago and came across this Tweet from St. Louis Post-Dispatch sportswriter Derrick
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Add Reader Resource Links To Your Staff’s Site to Make Your Site A One-Stop-Shop For Students In The School
One way to get more students to your site is by creating a widget or page that houses “go-to” links
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Consider adding an RSS feed to your staff’s news site to bring in local, national and world breaking news — you could even add the feed of another school’s site
One service staffs can give to their readers is providing news from other outlets like your local newspaper or a
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