Give readers visuals every 250 words
Use the scroll test to determine where to break up text online.
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Getting More Traffic
Email newsletters bring stories directly to readers
Staffs use email newsletters to engage readers, cut through the noisy news landscape
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Let students develop email newsletter skills early
We all probably get at least 3-5 newsletters in our inboxes each week — or perhaps each day. Although open and
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Your staff has a good system in place for generating web and social content, now it’s time to engage your audience better
Getting your staff website up and going is the first part of the battle. The second battle for most staffs
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SNO has a couple nice articles to check out if your staff is looking to grow their online audience or promote their website
I’m not sure I have ever heard a staff say they have too many people visiting their site or too
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Check out this great photo site where the staff makes thousands of dollars a year by selling the photos they make
There was a post on the JEA Listserv a couple weeks ago where an adviser asked a question about starting
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How to help students be savvy about analytics
Do you know what this analytics screenshot is saying … as well as what it doesn’t tell you? Although they
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Want to highlight a great play during a sports event? Easily create a GIF of the buzzer beater or big play using GIFS.com
A few weeks ago, I was listening to my staff’s livestream of a basketball game when I heard the announcers
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Plan regular features to keep readers coming back
Every Friday on my drive to work, I delight in one thing above all else: NPR’s Story Corps. It’s a
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