I’m not sure I have ever heard a staff say they have too many people visiting their site or too many great ideas to promote their site to their community.
SNO sites has a couple great articles on their site if you’re looking for some fresh ideas.
In their other piece, Strategies to Grow Your Online Audience, they go in depth in four different areas:
- Promoting on Social Media
- Making Your Site a Hub for Information
- Creating a Recurring Email Campaign
- Building Opportunities for Engagement
There are lots of great ideas shared in both pieces. I’m sure you’ll find something new for your staff to try out — or may you’ll even be reminded about something your staff tried years ago but went away from for one reason or another.