SNO has a couple nice articles to check out if your staff is looking to grow their online audience or promote their website

I’m not sure I have ever heard a staff say they have too many people visiting their site or too many great ideas to promote their site to their community.

SNO sites has a couple great articles on their site if you’re looking for some fresh ideas.

Strategies for Promoting Your Website is an article where they pulled some ideas from their Facebook Group and curated into a list.

In their other piece, Strategies to Grow Your Online Audience, they go in depth in four different areas:

  1. Promoting on Social Media
  2. Making Your Site a Hub for Information
  3. Creating a Recurring Email Campaign
  4. Building Opportunities for Engagement

There are lots of great ideas shared in both pieces. I’m sure you’ll find something new for your staff to try out — or may you’ll even be reminded about something your staff tried years ago but went away from for one reason or another.

Aaron Manfull

Aaron is in his 26th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He is the 2023 JEA Teacher Inspiration Award Winner and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on X and Instagram @manfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

Aaron Manfull has 868 posts and counting. See all posts by Aaron Manfull

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