Hootsuite’s blog offers some tips for tracking Snapchat analytics

February 22, 2017February 22, 2017 Aaron Manfull 4200 Views 1 Comment analytics, Facebook, snapchat, Twitter

Gathering data to track the effectiveness of your staff’s social media channels is important. Fortunately, there are lots of built-in tools for many of the social networks ranging from Twitter’s analytics to Facebook’s publishing tools. While Snapchat analytics are just as important to track, there isn’t a handy tool yet for tracking data of the different stories your staff posts. The best many staffs are doing currently is making sure they save each story after it posts and then work to track story views on a spreadsheet before the 24-hour window erases the info.

A recent blog post by Hootsuite actually gave some tips on what kind of data you should be tracking from your Snap stories. Check out their post here: Snapchat Analytics: How to Measure Your Brand’s Efforts on the App.

What’s your staff doing to track its Snapchat analytics? Would love to hear in the comments below.

Aaron Manfull

Aaron is in his 26th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He is the 2023 JEA Teacher Inspiration Award Winner and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on X and Instagram @manfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

Aaron Manfull has 868 posts and counting. See all posts by Aaron Manfull