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Author: Jim Streisel

Advertising Best practices Staff Structure Tips Writing 

We’ll be online-only next year, and that’s OK

January 18, 2022January 15, 2022 Jim Streisel 799 Views 0 Comments hilite, moving online, newsmagazine, online only, Pacemaker, print publication

The news arrived abruptly at the end of the 2020-21 school year: Starting in 2022-23, our school district was cutting

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Resources Staff Structure 

New staff structure emphasizes better web coverage

February 26, 2020February 18, 2020 Jim Streisel 1582 Views 0 Comments beat system, organization, SNO Flow, staff structure

Over the years, I’ve felt like our staff organization has been pretty good. With a traditional setup of management team

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Social Media Tips Writing 

50 Ways To Boost Online Coverage

February 21, 2020February 11, 2020 Jim Streisel 1786 Views 0 Comments audio, beat system, news, podcasting, social media

50 ways to boost online coverage from Jim Streisel Your news website has all kinds of cool possibilities for coverage,

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Software Tips 

Look to Loom for quick, free screen recording

February 17, 2020February 13, 2020 Jim Streisel 1656 Views 0 Comments flipped classroom, loom, screen recording, Screencast, tutorials

If you teach journalism, you understand how frustrating—not to mention time-consuming—it can be to teach the same software instructions over

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Apps Resources Social Media Software Staff Structure Tips 

Explosion illustrates usefulness of Slack

March 4, 2019March 1, 2019 Jim Streisel 4061 Views 2 Comments email, group chat, slack, text

It was a little past 6:30 p.m. on Dec. 26, 2018—the day after Christmas—when the news broke on Twitter from

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Design Software Staff & Advising Tips 

5 Reasons Why We Made the Switch to SNO

January 6, 2017January 1, 2017 Jim Streisel 4297 Views 0 Comments sno

  In 1996, I was the associate adviser of the Carmel (Ind.) High School HiLite when a small group of

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Beat Systems Photography Resources Tips 

Posting photos to the web easy, necessary

September 1, 2011August 31, 2011 Jim Streisel 7276 Views 3 Comments beat report, beat system, beats, photography, photos

I have a new requirement on my staff this year: Everyone who submits a beat report needs to also submit

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Hardware Law & Ethics Multimedia Tips 

What to do if your district won’t let you host your website yourself

April 1, 2011March 30, 2011 Jim Streisel 3044 Views 1 Comment district hosting, Hosting, server

An adviser I taught at a recent multimedia workshop last year emailed me with a plea for help. Here’s what

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Getting More Traffic Marketing Your Site 

Branding: Work to develop your ‘whole’ identity

March 9, 2011March 9, 2011 Jim Streisel 3565 Views 1 Comment brand, branding, identity

Think about your favorite products for a moment: Coca-Cola, McDonalds, Disney, Apple, Nike, Tide, Chevrolet…the list goes on. Now think

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