Five MORE ways to promote your site in the first weeks of school
About four years ago, I shared “5 ways to promote your site in the first weeks of school” on this
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branding
Why your yearbook staff shirts are hurting your program
We’ve heard the buzz word “convergent media.” But most have filed it under the “online newspaper” category and moved on.
Read moreBrand An Image For Your Student Publication
“Nobody watches our videos Mr. Goble,” said my students. This was one of the first statements I heard when I
Read moreBranding: Work to develop your ‘whole’ identity
Think about your favorite products for a moment: Coca-Cola, McDonalds, Disney, Apple, Nike, Tide, Chevrolet…the list goes on. Now think
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