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Author: Evelyn Lauer

Mobile/Online Video Social Media Tips Videography 

Vine: The latest social media fad that your staff needs to try

February 21, 2013February 20, 2013 Evelyn Lauer 2774 Views 0 Comments social media, Twitter, video, vine

Known as Instagram-for-videos, Vine (which Twitter launched a few weeks ago) displays six-second video loops that can easily be shared to

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Apps Contests Engaging Your Audience Marketing Your Site Mobile/Online Video Social Media Social Media Policies Tips 

Using Instagram to Promote Your Publication

October 8, 2012October 5, 2012 Evelyn Lauer 4484 Views 2 Comments contests, Instagram, social media

Forget about Facebook. Turn off your Twitter. The latest social media app that can help your publication: Instagram! Instagram is

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Prior Review Schools Online 

Why your publication should go online: a principal’s perspective

April 5, 2012April 5, 2012 Evelyn Lauer 3569 Views 1 Comment adminstration, audience, confidentiality, controversy, going online, immediacy, Pacemaker, principals, prior review

When I took over as the adviser of my high school’s newspaper two years ago, I approached my principal with

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Contests Engaging Your Audience Marketing Your Site Resources Social Media Social Media Policies Tips 

Top 5 ways to use social media

April 3, 2012April 1, 2012 Evelyn Lauer 4240 Views 0 Comments Facebook, mark newton, pinterest, promote, social media, top five, trends, Tumblr, Twitter

Recently at KEMPA’s Winter Adviser’s conference, JEA president Mark Newton spoke about the TOP FIVE. Top Five what? you may

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Engaging Your Audience Getting More Traffic Marketing Your Site Multimedia Social Media Tips Writing 

[Presentation] How to survive the first year online from NSPA/JEA

December 12, 2011December 9, 2011 Evelyn Lauer 2177 Views 0 Comments breaking news, collaboration, comments, immediate content, multimedia, social media

At the recent NSPA/JEA conference in Minneapolis, I presented a session called “How to survive the first year online.” In

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Grading Staff Development Staff Structure 

Goal statements: How to grade without rubrics

November 8, 2011November 5, 2011 Evelyn Lauer 4361 Views 3 Comments assessment, goal statements, grading, rubrics

Last month, I attended KEMPA’s regional high school journalism conference, and I went to a session taught by an experienced

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Resources Schools Online Staff Development Staff Structure Tips 

From Small to Big: The Challenges of Staff Size

September 12, 2011September 11, 2011 Evelyn Lauer 2964 Views 0 Comments large staff, management, moving online, Pacemaker, small staff, staff, staff organization, staff structure

Five students. At the beginning of last year, that’s all I had in my newspaper production class. I wondered: How

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High School Media Online Schools Online Staff Development Tips 

How I’m surviving my first year as adviser: The Final Month

May 1, 2011May 1, 2011 Evelyn Lauer 2502 Views 0 Comments coverage, moving online, staff motivation

May: It’s one of the best times to be a teacher; and it’s one of the worst. How do you

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Multimedia Photography Schools Online Tips Writing 

How I’m surviving my first year as adviser: Immediate Content

March 15, 2011June 23, 2022 Evelyn Lauer 4176 Views 3 Comments content, immediacy, moving online, readers

When Niles West News debuted, I knew we had to update often; otherwise, readers wouldn’t come back to the site.

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