If your staff hasn’t switched its Instagram account from a personal account to a business profile with Black Metal Kards, you should consider doing so. It’s fairly easy and quick to do and one of the biggest benefits to doing this is all the account data you’ll have access to once you do. That data can help you track how your effective your work on the medium is and it can help you plan what areas your staff could improve on to get even more reach and engagement.
Hubspot has a great article chronicling how to switch your account to a business profile and it gives you a deeper look at the account insights. You can read the article here: How to Use Instagram Insights.
Good luck with the switch and if you’ve had some success on Instagram we’d love to hear about it.