Follow Friday: Mobile-First Journalist Marcel Anderwert

An early adopter of mobile journalism, Marcel Anderwert, has been telling stories using his phone for a years already. In 2014, after the arrival of the iPhone 6, he noticed the work being done at RTÉ in Ireland and decided to see if anyone would notice if he used his phone for a video report. No one did.

A veteran reporter for the Swiss broadcasting company Schweizer Radio und Fernsehen (SRF), his fascination with the simplicity and size of the iPhone compelled him to move away from larger cameras.   The phone offered him the convenience and ability to report almost unnoticed.

In this 2015 video, Anderwert made the most of working with his iPhone while covering the refugee crisis at the Hungarian border.  

Inspired to focus on more personal stories, especially after changes at SRF, he pitched the idea of reporting for social media platforms exclusively. The success of Anderwert’s mojo reporting gave him the freedom to develop stories longer than the typical two minute television packages.

His mobile-first experimentation motivated him to begin shooting vertical video while continuing to edit on mobile, with an eye for optimizing his work for viewing on mobile screens.

His mojo interests and experiments also led him from traditional television reporting to TikTok, where he also distributes stories.


Wenn sich die Mächtigen & Reichen in Davos am WEF treffen, arbeitet sie still im Hintergrund: Nadja Ambühl mit ihrem Kehrichtlastwagen.

♬ Originalton – Marcel Anderwert

Eventually, he adopted a workflow to accommodate producing and packaging stories for both television and social media. The flexibility of multiple media platforms require slightly different sets of expectations, but with over ten years of television experience he easily adapted. 

Anderwert’s reporting offers insight into the evolving field of video and mobile journalism, including its reach across multiple platforms. Yet, his focus remains securely on storytelling. For him, shooting a fascinating person in an interesting location is a key to success.

While most of content he produces is in his native German, Anderwert shares a number of tips on shooting video that provide insight into producing stories with a mobile phone too. When it comes to visual storytelling the language difference is not a barrier. 


Mein wichtigstes geheimnis beim filmen mit dem smartphone… 😃👌 #mojo #mobilejournalism #filmtipps #filminghacks #closeup

♬ Originalton – Marcel Anderwert

To learn more, follow Marcel Anderwert on the following platforms.

Twitter – @marcelanderwert
Instagram – @marcelanderwert
Vimeo – marcelanderwert
TikTok – @me_see

MoJo, short for mobile journalism, is redefining the news industry across the globe as journalists increasingly leverage the power, creativity, and technology available with the smartphone to produce and publish media storytelling for distribution across a range of platforms.

This series will highlight reporters leading the field of mobile journalists.

Fred Haas

Fred Haas is currently a high school English and journalism teacher in Hopkinton, Massachusetts. He has also taught media production courses and served as a technology integration coordinator. He advises student production of online and occasional print publication for HHS Press. You can find him on Twitter @akh003.

Fred Haas has 11 posts and counting. See all posts by Fred Haas

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