When it comes to engaging the teen audience, TikTok knows what’s up. With 41 percent of TikTok users in the 16-24 age group, according to Global Web Index, the app has 500 million active users worldwide.
That alone makes it worth studying a little more closely in 2020.
Student media programs have been experimenting with the platform already, but as with making the jump to embrace any new social media tool, it can be hard for students to differentiate between strategies for personal use and best practices for professional application when focused on journalistic storytelling.
Diving into the collection could lead to some great discussion and analysis from student newsrooms eager to launch — or improve — their own TikTok accounts.
A few questions to consider:
- How is content from a traditional outlet like Dallas Morning News different from that of News Flash Australia, a TikTok-only media outlet?
- Which account(s) do you consider most relatable to students, and why?
- What strategies or techniques can we adopt from these journalists on TikTok?
- What overlap, if any, do outlets like NBC News have with their content on other social platforms, like Twitter or Instagram? What observations can we draw from this?
As we’ve suggested before, let us know if you’re using TikTok and how.