JEA Curriculum Highlight: Introducing Students to Search Engine Optimization (SEO)

Teaching students about Search Engine Optimization (also known as SEO) for web content is important to help increase visibility of the staff’s site and their individual work. The JEA Curriculum has a 65-minute lesson packaged and ready for you to use.

In the lesson, Search Engine Optimization, teachers will find what they need to guide students through an introduction to the topic. The 19-slide presentation covers a range of topics from defining SEO and Meta Tags to talking about why good headlines are important and why frequently updated sites rank higher in SEO than outdated sites.

This curriculum is available to all JEA members. To access the curriculum, you must be logged in to the JEA Curriculum site. Once you are, you can access this lesson here: Search Engine Optimization.

Check out the video here to learn more about the JEA Curriculum. If you’re a member you can login to access the curriculum here. If you’d like more information about the benefits of JEA or if you want to join JEA, you can find more information on

Aaron Manfull

Aaron is in his 26th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He is the 2023 JEA Teacher Inspiration Award Winner and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on X and Instagram @manfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

Aaron Manfull has 868 posts and counting. See all posts by Aaron Manfull

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