People are always looking for ways to have their content show up higher when someone searches for an item on a search engine like Google. The higher your item appears, the more likely it is someone will go to your site. The process of working toward higher placement is SEO, Search Engine Optimization. Econsultancy.com, a site for digital marketing and ecommerce professionals, had a nice piece a couple weeks ago called “A Journalist’s Guide to SEO.”
The post gives some easily understood tips on how to rank higher on search engines. Tips ranges from creating strong headlines to linking previous articles.