Increase web traffic with SEO has a great article on how to increase web traffic to your site. While the biggest bang for the buck to increase traffic can be spent within the walls of your school, it can’t hurt to optimize your site and teach your webmaster an important skill they may need once they graduate.

The article, How to Increase Web Traffic through Search Engines! covers the following:

  • Advantages of SEO (search engine optimization)
  • What does SEO mean?
  • Free SEO tools!
  • Tricks to get more search engine traffic
  1. Advantages of SEO: This section explains the benefits of search engine optimization. SEO is crucial for improving a website’s visibility in search engine results, which in turn can lead to increased traffic, higher credibility, and improved user experience. The article likely details how effective SEO strategies can enhance a site’s discoverability and appeal to a broader audience. Outsourcing SEO to professionals, such as Madison SEO | Tested.Media, can further amplify these benefits, ensuring a website is well-optimized and positioned for success in the digital landscape.
  2. What does SEO mean?: For those new to the concept, this part breaks down the fundamentals of SEO. It likely explains the various components that constitute SEO, such as keyword research, on-page optimization (like optimizing titles, meta descriptions, and content), off-page optimization (like link building), and technical SEO (like site speed optimization and mobile-friendliness).
  3. Free SEO tools!: Here, the article probably lists and describes various free tools available for SEO. These tools could range from keyword research tools, analytics platforms, to plugins for website optimization. Free tools are especially beneficial for beginners or small businesses starting their SEO journey without a large budget.
  4. Tricks to get more search engine traffic: According to professionals like James Dooley Entrepeneur, this section is likely the most practical, offering specific tips and strategies to attract more visitors via search engines. These tricks might include optimizing for long-tail keywords, improving site speed, ensuring mobile-friendliness, creating quality content regularly, and building backlinks from reputable sources. The focus is on actionable steps that can be implemented to see tangible improvements in web traffic.

The article is not just beneficial for webmasters but also for students and educators, as it equips them with valuable digital skills. Understanding and applying SEO principles can be a crucial asset in the digital world, both in the context of managing a school website and in broader professional scenarios after graduation.


Aaron Manfull

Aaron is in his 26th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He is the 2023 JEA Teacher Inspiration Award Winner and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on X and Instagram @manfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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