Archive for 'Getting More Traffic'

How I’m surviving my first year as adviser: Increasing Pageviews

How I’m surviving my first year as adviser: Increasing Pageviews

Posted on 13. Feb, 2011 by .

This week, the website I advise, Niles West News, received its 100,000th pageview. Considering our site went live less than five months ago, I am pretty proud. This was a huge milestone for my staff–and I think they now realize that people are actually reading/viewing their work! Our principal is even throwing us a party [...]

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FHNtoday.com reporter uses UStream to keep viewers updated on weather and road conditions

FHNtoday.com reporter uses UStream to keep viewers updated on weather and road conditions

Posted on 09. Feb, 2011 by .

People are increasingly visual these days. While text posts and tweets have been sufficient for getting out information about school closings and simple sports scores, nothing beats a short video report on the topic or event. And no video can beat a live-from-location video report. In the past few months, I have transitioned from simple [...]

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Host a focus group to get valuable feedback

Host a focus group to get valuable feedback

Posted on 04. Feb, 2011 by .

By the staff of El Estoque at elestoque.org “I like the weather at the top.” According to our viewers, the weather module at the top left of our site, El Estoque Online, was as eye-catching as the dominant image, the sound bite, or even the photo blog. Who would have thought? When organizing a focus [...]

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MediaShift: 10 Reasons our Student Newspaper Blog Stinks by Dan Reimold

MediaShift: 10 Reasons our Student Newspaper Blog Stinks by Dan Reimold

Posted on 02. Feb, 2011 by .

Paul Kandell of Palo Alto High School posted a link to this article back in December on the JEA Listserv. It’s from the mediashift website and is written by an adviser of a college’s print and online editions. While the author, Dan Reimold, speaks about his staff’s ‘blog’ the entire time, the word is easily [...]

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Do something to promote your site or program weekly

Do something to promote your site or program weekly

Posted on 27. Jan, 2011 by .

It’s been talked about on here quite a bit, it’s not just enough anymore to have a website, you need to promote it as well or no one will find out about it. Once you get into promoting your site, you realize there really is no reason you shouldn’t be promoting your yearbook, your newpaper, [...]

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Used responsibly, social networking sites provide excellent communication tools

Used responsibly, social networking sites provide excellent communication tools

Posted on 12. Jan, 2011 by .

The numbers don’t lie. On Dec. 12, 2010, the HiLite Online garnered 258 views – a pretty average day for the site. On Dec. 13, however, that number spiked to 760 views. The reason? Snow, or rather, the fact that Carmel (IN) High School, which had already been out of school for a snow day [...]

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It’s time to enter the blogosphere

It’s time to enter the blogosphere

Posted on 22. Nov, 2010 by .

Blogging isn’t as tough as it seems. In fact, it can be a great way to add personality to your site. Here are some tips to follow in this PowerPoint presentation. Download the Blogging 101 presentation here or view it below. Enter the blogosphere

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Auto Post Your Content From WordPress to a Facebook Fan Page

Auto Post Your Content From WordPress to a Facebook Fan Page

Posted on 03. Nov, 2010 by .

While Facebook and Twitter feeds shouldn’t just be you pushing your links on people (that’s taking the ‘social’ out of social network), it is nice to have a bit of help with updates from time to time. There are some nice, automated options for you out there if you’re using WordPress that will publish links [...]

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Publicity: Creating Awareness – Powerpoint Presentation

Publicity: Creating Awareness – Powerpoint Presentation

Posted on 25. Oct, 2010 by .

This is the final of three presentations I did last week at the MIPA Fall Conference. This really is the one of the final pieces of the puzzle for you to put together in your move online – the publicity. This has a few examples of things your staff could to do help them publicize [...]

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