JEA Curriculum Highlight: Headlines and Search Engine Optimization

SEO is not just Guest post service. Good content is necessary as well. Understanding the differences between writing headlines for print and online stories is an important one for reporters. This lesson in the online JEA Curriculum will help your staff write better headlines which should help stories rank higher in search results and increase web traffic.

The 50-minute lesson includes everything from a little direct instruction to activity time and even has a handout and scoring guide. This lesson should not only help your staff’s original web story headlines get better, it should also help them with rewrites to newspaper story headlines that may have appeared in print first and are getting posted online.

This curriculum is available to all JEA members. To access the curriculum, you must be logged in to the JEA Curriculum site. Once you are, you can access this lesson here: Headlines and Search Engine Optimization.

Check out the video here to learn more about the JEA Curriculum. If you’re a member you can login to access the curriculum here. If you’d like more information about the benefits of JEA or if you want to join JEA, you can find more information on

Aaron Manfull

Aaron is in his 26th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He is the 2023 JEA Teacher Inspiration Award Winner and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on X and Instagram @manfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

Aaron Manfull has 868 posts and counting. See all posts by Aaron Manfull

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