10,000 Words: The Journalists’ Guide to Analytics

Mark Luckie, author of the 10,000 Words blog, posted a nice piece back analytics 101 piece back in August titled “The Journalists’ Guide to Analytics.” While this post focuses on Google Analytics, he also links to a list of other options out there. The majority of the post’s content though helps break down analytic terms and gives you an idea of how each of the analytics can help you determine how consumers are viewing and finding your site. Here he talks about everything from what bounce rate is to what the average time is for people to stay on a news site.

Interested in some data from 2010 on what kind of traffic high school media sites are getting? Here is a post we did on scholastic media traffic in January of 2010.

Aaron Manfull

Aaron is in his 20th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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