Media and the way we consume our news is changing by the day. Teens are more plugged into social media apps to find out what they need to know about what’s going on in the world. Adults use a variety of sources as well that can include television news, websites and even the radio. What’s the one source that both teens and adults are using more than ever? With millions of downloads and thousands of unique voices diving into the podcast world, this spring is the best time to add a new product to your student media arsenal by building your personalized, niche podcast for your school community. If you want to reach a new audience that your newsmagazine, yearbook or television show hasn’t connected with yet, creating a podcast from scratch may be the way to do it.
Check out this presentation I’ve made to help get you started.