Social Media Examiner has a nice post on some of the best times to post on social media sites including: Twitter, TikTok, Facebook, Youtube, LinkedIn and Instagram. You can find the post here.
Their post shares the best days and times according to date and gives you a lot of information you can use to get your content seen more.
The post is a nice one to use and start from when building your content and posting calendar because they’ve based their information on research.
If you already have a presence on these networks, it’s good to use that data as well and — if your target audience is your school population — what guesses do you have about their habits? Are they active right before and after school? Is there a time of night you think they are highly active as well? These are all good times to post content as well and then check the data to see if your theories are correct.