Check out NPR’s Guide on How to Run a Branded News Account on Twitter
NPR has some great resources to guide staffs on managing social media accounts. One of their guides is “How to Run a Branded News Account on Twitter.”
The post has some great tips and covers topics ranging from Engagement and Retweeting to Having a Voice and Dealing with Errors. It’s definitely a post to share with your social media team and even your staff as a whole.