More and more student publications are trying out Twitter and other social media venues to publicize their work and engage with their audience. It takes time to develop this online presence. As students develop social media skills, it is important to critique the posts just as the newspaper and yearbook productions would.
Here is an example of a critique I did in the past. I pulled tweets that were sent out from our Twitter account. For each tweet I try to point out what was good about the tweet and what could be improved. When we had social media meetings, we would discuss the critiques and talk about goals and improvements for the next month.