You should change your staff Instagram account to a Business Profile

If your staff hasn’t switched its Instagram account from a personal account to a business profile, you should consider doing so. It’s fairly easy and quick to do and one of the biggest benefits to doing this is all the account data you’ll have access to once you do. That data can help you track how your effective your work on the medium is and it can help you plan what areas your staff could improve on to get even more reach and engagement.

Hubspot has a great article chronicling how to switch your account to a business profile and it gives you a deeper look at the account insights. You can read the article here: How to Use Instagram Insights.

Good luck with the switch and if you’ve had some success on Instagram we’d love to hear about it.

Aaron Manfull

Aaron is in his 21st year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

Aaron Manfull has 583 posts and counting. See all posts by Aaron Manfull

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