Ever been scrolling through Twitter and click on a picture to enlarge it, and instead been taken to an article? That was a Twitter Card. They usually look like this:
In order for your website’s links to be made into a card, you must either use a Twitter card plugin (if you use a CMS like WordPress) or you need to add the code that Twitter has available to your site at https://dev.twitter.com/cards/overview. If you use WordPress to run your website, Twitter cards can easily be generated using the SEO by Yoast plugin, or the JM Twitter Cards plugin. Both require no coding. Tumblr automatically authorizes Twitter Cards within its code. After adding the code or plugin to your website, use Twitter’s Card Validator to ensure your code was done correctly.
Using Twitter Cards is a great way to increase your account’s engagements and your website’s views. Cards allow websites to insert much more information than a regular tweet, and bypass the 140 character restriction using the summary beneath your image or video, drawing readers in and making your tweets stand out. Twitter offers six different types of cards, all with different uses ranging from giving an article a summary to selling you an app. Not taking advantage of the rich media that Twitter cards offer is definitely a mistake you do not want to make.
As a publication, brand, or organization, social media can be a valuable tool for pushing your website’s content and message to a massive amount of people. According to research done by statista, approximately 81% of the U.S. population has some type of social media account. A very popular social media is Twitter. 36% of adults ages 18 to 35 and 42% of teens 15 to 17 use the site, making it a great way to reach a young audience.