The online news staff of 2014 has to think constantly about improving. What you do, and how you do it, should be in flux. Experiment — there are not a lot of well-tested best practices online. It’s a unique medium, so develop practices and organize the website in a way that makes sense for the platform, not just a digital version of the newspaper.
It’s time to stop thinking in terms of issues. Think instead of the audience. How will that person learn about your site, find your site, experience your site? When that audience arrives at your site, you better have great content for them on topics about which they are interested. Then engage them.
Here are 14 things to try, but you don’t have to wait until 2014. The good news is you can get started right away.