Social Media

TodaysMeet an easy feedback tool

TodaysMeet an easy feedback tool

| March 27, 2014 | 0 Comments

TodaysMeet is an easy-to-use social media tool for presenters and audiences. A presenter (classroom teacher, newspaper adviser, fill in the blank) sets up a meeting that is available via the web on digital devices of all sizes (from desktop to cell phone) for as little as one hour to as much as one week. With […]

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Tips for starting a social media account

Tips for starting a social media account

| February 12, 2014 | 0 Comments

Starting a social media account for a publication can be overwhelming. No matter if your staff is on Twitter, Instagram or whatever other new social media platform awaits us in the future, here are some tips for getting started on a social media account. Develop a policy. Social accounts need to be a part of […]

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Work to track your engagement and reach on social media with analytic tools

Work to track your engagement and reach on social media with analytic tools

| February 10, 2014 | 0 Comments

It is important to think of social media as part of the publication, and not something that is just done on the side. It should be given the same effort and care as other publications. Just like you track the sales of your yearbook, it is important to track your engagement and reach on social […]

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Three apps, tips to make the most of Instagram video posts

Three apps, tips to make the most of Instagram video posts

| January 27, 2014 | 0 Comments

The popularity of Instagram during the past 18 months led student media staffs to dive in and start posting. An active stream keeps the audience connected and catches readers in an app they use constantly. Posts remind readers of coverage happening daily, teasing upcoming publications such as the printed yearbook. (For example, here are a […]

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Storehouse App Perfects Visual Storytelling

Storehouse App Perfects Visual Storytelling

| January 21, 2014 | 0 Comments

Broadcast and multimedia journalists  have been waiting a long time for a simple, easy way to tell stories using their mobile devices.  A new iOS app called Storehouse may just be the solution we’ve been waiting for. This free iPad app allows users to import photos and videos from their camera roll, Dropbox, Flickr or […]

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Social media helps yearbook staffs interact with readers

Social media helps yearbook staffs interact with readers

| January 17, 2014 | 0 Comments

Connecting with readers isn’t just a suggestion anymore — it’s a necessity. In order to maintain its relevance and evolve to meet readers’ expectations, a yearbook must be part of a year-long experience rather than a product limited to one-time delivery. The sooner yearbook staff members step out of isolation and into the realm of […]

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Shuttersong app provides simple solution for social photo/audio posts

Shuttersong app provides simple solution for social photo/audio posts

| January 16, 2014 | 1 Comments

Anything that offers a “sneak peek” now at what readers will see later in the yearbook is worth pursuing. Adding an audio component makes the experience even more worthwhile. That’s part of what led Whitney High Student Media students to experiment with Shuttersong. Simply put, the app combines a photo with about 15 seconds of […]

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Embed Instagram Video onto Sports Posts or a Scoreboard

Embed Instagram Video onto Sports Posts or a Scoreboard

| December 18, 2013 | 0 Comments

Recently Instagram has added video and now web embeds to their videos and photos. This allows easy copy and pasting of video highlights from sports games onto posts or scoreboards. Sports reporters have also been using a number of short shots in the video rather than one longer shot.

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Presentation: Improving Your Online News Operation

Presentation: Improving Your Online News Operation

| November 20, 2013 | 0 Comments

The online news staff of 2014 has to think constantly about improving. What you do, and how you do it, should be in flux. Experiment — there are not a lot of well-tested best practices online. It’s a unique medium, so develop practices and organize the website in a way that makes sense for the […]

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