Social Media

Sprout Social has a great guide to social media image sizes

Sprout Social has a great guide to social media image sizes

| August 11, 2014 | 0 Comments

Coming back to school after a nice summer and dusting off your staff’s social accounts only to find they need quite a bit of TLC? Did your social network make some design changes that have your profile looking a bit wonky? Never fear, Sprout Social is here to help. The have an online guide that is […]

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Google’s WeVideo a simple option for adding video, photo galleries

Google’s WeVideo a simple option for adding video, photo galleries

| June 20, 2014 | 0 Comments

Among the host of choices on the Google Web Store for iOS and Android users, WeVideo is a free program for uploading, editing, and sharing videos. WeVideo combines the simplicity of Videolicious with the sharing capacity of Google Docs. For a traditional print journalism program, it’s a simple solution to the huge undertaking of implementing broadcast practices not […]

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Covering tragedy: Oregon shooting rekindles discussion of how and what to report

Covering tragedy: Oregon shooting rekindles discussion of how and what to report

| June 12, 2014 | 0 Comments

This week the talk in the faculty room is, once again, about the latest school shooting. Perhaps the discussion about what happened at Reynolds High School in Oregon should carry over to the journalism classroom. It’s an opportunity to discuss the ethics of covering such tragedies. After this most recent shooting, this post came across […]

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Which social media network should our staff use?

Which social media network should our staff use?

| May 16, 2014 | 0 Comments

Which social media application should you use to report the story? That depends on the story, according to Shannon McDonald, a social media strategist with NewsWorks in Philadelphia. McDonald presented at the 2014 Student TV Awards at Temple University on May 14. McDonald begins each day in a news meeting considering these questions: how can […]

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Twitter 101: How To Get More Clicks, Retweets and Reach

Twitter 101: How To Get More Clicks, Retweets and Reach

| May 15, 2014 | 0 Comments

Social media service Buffer (@buffer) recently published a great article about how to expand your Twitter reach.  The scientific study counted and analyzed the best tweets and why they were so effective in engaging an audience (those that resulted in more clicks on links, retweeting, etc.). Although the story is aimed at small businesses, the lessons are equally applicable to […]

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TodaysMeet an easy feedback tool

TodaysMeet an easy feedback tool

| March 27, 2014 | 0 Comments

TodaysMeet is an easy-to-use social media tool for presenters and audiences. A presenter (classroom teacher, newspaper adviser, fill in the blank) sets up a meeting that is available via the web on digital devices of all sizes (from desktop to cell phone) for as little as one hour to as much as one week. With […]

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Tips for starting a social media account

Tips for starting a social media account

| February 12, 2014 | 0 Comments

Starting a social media account for a publication can be overwhelming. No matter if your staff is on Twitter, Instagram or whatever other new social media platform awaits us in the future, here are some tips for getting started on a social media account. Develop a policy. Social accounts need to be a part of […]

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Work to track your engagement and reach on social media with analytic tools

Work to track your engagement and reach on social media with analytic tools

| February 10, 2014 | 0 Comments

It is important to think of social media as part of the publication, and not something that is just done on the side. It should be given the same effort and care as other publications. Just like you track the sales of your yearbook, it is important to track your engagement and reach on social […]

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Three apps, tips to make the most of Instagram video posts

Three apps, tips to make the most of Instagram video posts

| January 27, 2014 | 0 Comments

The popularity of Instagram during the past 18 months led student media staffs to dive in and start posting. An active stream keeps the audience connected and catches readers in an app they use constantly. Posts remind readers of coverage happening daily, teasing upcoming publications such as the printed yearbook. (For example, here are a […]

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