Facebook is fast becoming a necessity for many journalism programs. Many publications create groups to quickly share information between staff, while other use Facebook pages to advertise their publications and to engage their audience.
One part of the social media equation that is often neglected, however, are our own personal pages. As our programs continue to expand their online presence, it’s important to remember that often, our personal pages are connected to those other groups and pages. Therefore, it’s crucial to monitor your personal Facebook presence just as vigilantly as we monitor our publication’s presence.
One tool that makes it easy to monitor your Facebook presence is Reppler. Reppler (www.reppler.com) is a Facebook ap that scans your profile for any inappropriate or questionable posts or comments connected to your page—as well as showing your most recent tagged pictures. It also checks your profile for any security risks or settings that may compromise your privacy. But maybe the most interesting feature of Reppler is an “impression” meter that checks keywords on your Facebook wall and determines the “tone” of your Facebook wall—ranging from very positive to very negative. This is a very useful tool to check the first impression that your Facebook page gives off.
The first time I scanned my own profile, I was amazed at some of the things that Reppler came up with; especially since I try to be very careful about what I post on my personal page. Last winter, I was suffering from a bad flu and in my frustration, posted that I was “hopped up on flu medicine”—Reppler tracked this down as a drug reference, something I never considered. In another instance, a friend has posted something inappropriate on my wall while I was on vacation—something I never saw.
In addition to being a very useful ap, Reppler is a very well-behaved ap. It doesn’t post out to your wall, send you spam, or try to get your friends to use Reppler too. It’s a great tool and something that I recommend for every teacher to use.