Tag: Twitter

Twitter 101: How To Get More Clicks, Retweets and Reach

Twitter 101: How To Get More Clicks, Retweets and Reach

| May 15, 2014 | 0 Comments

Social media service Buffer (@buffer) recently published a great article about how to expand your Twitter reach.  The scientific study counted and analyzed the best tweets and why they were so effective in engaging an audience (those that resulted in more clicks on links, retweeting, etc.). Although the story is aimed at small businesses, the lessons are equally applicable to […]

×
Passwords that need to change because of the Heartbleed bug.

Passwords that need to change because of the Heartbleed bug.

| April 16, 2014 | 0 Comments

If your staff hasn’t changed passwords for many of your most commonly used online accounts in the past two weeks stop what you’re doing and have them complete that task NOW. At this point we’re all using some type of online tool to help us produce our publications. Many staffs use some sort of CMS […]

×
Like Getty Images, should school sites share free photos?

Like Getty Images, should school sites share free photos?

| March 22, 2014 | 0 Comments

High school photographers and staff may wish to consider a cautionary tale playing out in professional media, namely Getty Images. Getty recently made a decision to remove its watermark from online photographs and share photos on the web for free, labeling the move a strategic survival tactic for photographers and the company. My high school […]

×
SNO recognition badges offer staff incentives

SNO recognition badges offer staff incentives

| February 14, 2014 | 0 Comments

Lettering in a sport is important to many high school athletes.  Perhaps earning badges will become a source of such an honor for scholastic journalists. School Newspapers Online (SNO) has created a recognition program in which SNO sites can qualify for badges, based on areas of continuous coverage site excellence story page excellence excellence in writing multimedia, […]

×
Tips for starting a social media account

Tips for starting a social media account

| February 12, 2014 | 0 Comments

Starting a social media account for a publication can be overwhelming. No matter if your staff is on Twitter, Instagram or whatever other new social media platform awaits us in the future, here are some tips for getting started on a social media account. Develop a policy. Social accounts need to be a part of […]

×
Work to track your engagement and reach on social media with analytic tools

Work to track your engagement and reach on social media with analytic tools

| February 10, 2014 | 0 Comments

It is important to think of social media as part of the publication, and not something that is just done on the side. It should be given the same effort and care as other publications. Just like you track the sales of your yearbook, it is important to track your engagement and reach on social […]

×
Tips From PattonvilleToday.com on covering high school football

Tips From PattonvilleToday.com on covering high school football

| September 23, 2013 | 1 Comments

It’s time for prep football and who better to tell the story than the journalism students at your school. The students have access to the players and coaches that no other publication has so have them take advantage of the opportunity of getting to talk to these people. The students in the journalism program at […]

×
Need a social media reality check with your staff? Try an adjective activity to root out inappropriate posting

Need a social media reality check with your staff? Try an adjective activity to root out inappropriate posting

| May 25, 2013 | 0 Comments

If you’re social media trial went awry, or you want to avoid one in the first place, try this activity with your staff (this activity was shared on the Journalism Education Association listserv). Circle the traits you most want others to know you by. Cross out the traits you do NOT want associated with you. […]

×
Storify: Use social media to write fun stories, like the sample here of JEA / NSPA San Francisco convention

Storify: Use social media to write fun stories, like the sample here of JEA / NSPA San Francisco convention

| May 3, 2013 | 0 Comments

[View the story “Try Storify for curating social media posts” on Storify]

×