Archive for 'Advertising'
NPPA Business Blitz
Posted on 16. Nov, 2011 by Bryan Farley.
Tweet Last month, I attended the National Press Photographers Association’s NPPA Business Blitz at San Jose State University. The NPPA offers many resources for professional photographers, educators and students. The Business Blitz series is just one of several courses offered throughout the year. At this year’s Bay Area workshop, John Harrington discussed specifics about pricing photo [...]
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Journalism organization uses social media to fundraise
Posted on 19. Sep, 2011 by Michelle Harmon.
Tweet Following is an article I solicited from Youth Journalism International. After Jackie Majeurus “friended” me on Facebook, I noticed how successful YJI is at raising funds via social media. – Michelle Harmon By Steve Collins WEST HARTFORD, Conn. – Youth Journalism International exists because the web makes it possible for a small public [...]
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We’ve Posted Our “Guide to Moving Online”
Posted on 31. Aug, 2011 by Aaron Manfull.
Tweet After more than 300 posts to the site, we decided it was time to compile some of them into a guide to help advisers and staffs with their journeys online. So, we created a “Guide to Moving Online.” You will find everything from Planning and Social Media to Comment and Publicity advice. The committee [...]
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22 Sites Share Online and Broadcast Advertising Rates
Posted on 05. Apr, 2011 by Aaron Manfull.
Tweet We had a great response from a survey we posted in early March concerning online advertising. 22 schools responded to our call for data. The survey asked everything from online ad rates and sizes to broadcast ad rates and some general site traffic data. Instead of analyzing the data for you all and pulling [...]
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How I’m surviving my first year as adviser: Increasing Pageviews
Posted on 13. Feb, 2011 by Evelyn Lauer.
Tweet This week, the website I advise, Niles West News, received its 100,000th pageview. Considering our site went live less than five months ago, I am pretty proud. This was a huge milestone for my staff–and I think they now realize that people are actually reading/viewing their work! Our principal is even throwing us a [...]
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Keep it simple when creating web ad rates
Posted on 17. Sep, 2010 by Aaron Manfull.
Tweet Looking for what to charge for your ads on the web? There is no real set standard at this point in scholastic journalism. With all that schools are doing to make the move online and get a site up and running, my advice is to keep the advertising side of things pretty simple. Most [...]
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What to Charge for Ads on Your Site
Posted on 06. Aug, 2010 by Wendy Wallace.
Tweet This post on blogher.com gives good advice on figuring out how much ads on your site should cost. Two tips: Find out what blogs similar to yours are charging. Find other sites, even other school news sites, with similar traffic as yours. Here’s a comparison from compete.com for two good sites — The A-Blast [...]
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Advertising online, part 2: Web ads and pricing strategies
Posted on 13. Sep, 2009 by Jim Streisel.
Tweet Part 1 of this mini-series focused on a system for getting ads on to your Web site. This part will address pricing for those ads. Keep in mind that there are tons of variations regarding ad pricing structure. This article will show you what we do at the HiLite. Got a better idea? I’d [...]
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Advertising online, part 1: Getting ads on the web
Posted on 03. Sep, 2009 by Jim Streisel.
Tweet I get this question a lot: How do you handle advertising on the Web? It’s a good question with a pretty complicated answer. Therefore, I’m breaking this topic into two sections. Part 1 (this part) deals with the actual nuts and bolts of getting an ad online. Part 2 will cover pricing questions. So [...]
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Here’s Your Guide to Moving Online
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