Archive for 'Staff Structure'

[Handout] What’s the difference between WordPress user roles?

[Handout] What’s the difference between WordPress user roles?

Posted on 27. Jun, 2011 by .

I’d battled this question long enough without a good answer. I know there is documentation out there that spells this out easily, I just needed something verbal and visual that I understood to get it all to make sense for me. I could never remember who had the ability to publish posts or who had [...]

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Staff Positions: Converge all media copy under a Writing Czar

Staff Positions: Converge all media copy under a Writing Czar

Posted on 05. Jun, 2011 by .

I’m a big fan of playing to the strengths of my editors and fitting positions to meet their strengths instead of trying to make them fit into a predescribed mold. As a result, in my 13 years of advising I’ve never had a staff structure look the same. I advise the newspaper, yearbook, web and [...]

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[Flashback] A checklist of digital media things to consider before closing out the year

[Flashback] A checklist of digital media things to consider before closing out the year

Posted on 18. May, 2011 by .

  This post was first published in May of 2010 but we thought it would be a nice time to revisit it in 2011. What would you add to the list? With the end of the school year upon us, many of us are in countdown mode. Whatever online system you follow is working smoothly, [...]

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Why we edit in Google Docs and not the back end of our site

Why we edit in Google Docs and not the back end of our site

Posted on 23. Mar, 2011 by .

This may be one of those polarizing issues, but I’m going to throw it out there. I don’t think that your site’s stories should be edited in the back end of your content management system (WordPress or otherwise). Well, technically, it’s not the CMS that I have a problem with. It’s a process of editing [...]

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Use beat system to generate more online content

Use beat system to generate more online content

Posted on 15. Feb, 2011 by .

A police officer walks a “beat” so he becomes familiar with a neighborhood and the people in it. Similarly, reporters have “beats” — areas of the school they cover throughout the year on a scheduled basis. The idea is the same; beat reporters become intimately familiar with a particular group, club or organization — I [...]

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Online content: Who puts it there, who makes sure they do?

Online content: Who puts it there, who makes sure they do?

Posted on 08. Feb, 2011 by .

It’s one thing to have a great-looking site, but with no content to populate it, no one will have a reason to come back to your site again and again. Making content generation a priority is key to your website’s success, but if it’s one thing I’ve learned over the years it’s that to make [...]

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Chickens, Dinosaurs and Internet Teams

Chickens, Dinosaurs and Internet Teams

Posted on 31. Jan, 2011 by .

For the new year I decided to try a new organizational strategy to encourage more posts on the Web site and integration with the print publication.  The idea is to use Internet Teams that compete against each other.  Each team will have a week to rack up as many points as possible. Points are earned [...]

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Managing rolling deadlines

Managing rolling deadlines

Posted on 10. Jan, 2011 by .

In the video above, you’ll see the steps that the staff of El Estoque takes to manage deadlines for its online publication. Here’s a condensed version of the process: Before class on Monday, head editors send a Google form to all staff, which is used to pitch stories. In class on Monday, the staff sifts [...]

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More Advisers Work to Put Staff Applications Online

More Advisers Work to Put Staff Applications Online

Posted on 29. Dec, 2010 by .

We’ve covered the move to online applications in pervious posts on this site. You’ll most likely be able to find a few links below that relate. What I wanted to do here was offer some links to what different staffs are doing online for applications and to promote their programs to prospective students. Some are [...]

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