Archive for 'Beat Systems'

“We only have 10 on staff, we can’t move online.” Yes, you can.

“We only have 10 on staff, we can’t move online.” Yes, you can.

Posted on 28. Oct, 2011 by .

Tweet So many staffs talk about not having the resources or the manpower to move online. A year ago I was speaking in Michigan and met Jake Lourim. Jake runs Troy Colt Sports Update, a website covering sports at his school. He runs it by himself – and has for three years. And I’ll tell [...]

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Posting photos to the web easy, necessary

Posting photos to the web easy, necessary

Posted on 01. Sep, 2011 by .

Tweet I have a new requirement on my staff this year: Everyone who submits a beat report needs to also submit a photo to accompany it. It’s easier to do than you think, especially with the prevalence of cheap digital cameras or, even better, camera phones (see the example in this post). Eye-trac studies support [...]

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We’ve Posted Our “Guide to Moving Online”

We’ve Posted Our “Guide to Moving Online”

Posted on 31. Aug, 2011 by .

Tweet After more than 300 posts to the site, we decided it was time to compile some of them into a guide to help advisers and staffs with their journeys online. So, we created a “Guide to Moving Online.” You will find everything from Planning and Social Media to Comment and Publicity advice. The committee [...]

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Use beat system to generate more online content

Use beat system to generate more online content

Posted on 15. Feb, 2011 by .

Tweet A police officer walks a “beat” so he becomes familiar with a neighborhood and the people in it. Similarly, reporters have “beats” — areas of the school they cover throughout the year on a scheduled basis. The idea is the same; beat reporters become intimately familiar with a particular group, club or organization — [...]

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Spokesman Staff Revamps Production Schedule to Meet New Needs

Spokesman Staff Revamps Production Schedule to Meet New Needs

Posted on 24. Nov, 2010 by .

Tweet Organizing your staff and your production schedule to be a news organization with multiple ways to publish The latest dilemma for advisers and editors is how to get their staffs to create content for the web. How do we create enough content for both print and web? How do we create content for the [...]

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10 Steps to Moving Online – Powerpoint Presentation

10 Steps to Moving Online – Powerpoint Presentation

Posted on 21. Oct, 2010 by .

Tweet I just finished speaking at the MIPA Fall Conference in Lansing, Michigan. Great conference. Great people. Great day. Here is one of the presentations I gave there. It’s on 10 Steps to Moving Online. It’s a presentation I have done a few times at JEA/NSPA national conventions with Carmel High School (Indiana) adviser Jim [...]

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[Handout] Beat system for FHNtoday.com Staff at Francis Howell North High School

Posted on 03. Feb, 2010 by .

Tweet Looking for a way to organize your beats on staff to generate online content? We have a few different posts on the site concerning that topic. Here is another one, created by the staff of FHNtoday.com. It’s been evolving for the last two years into what you see today. Katie O’Neil, a junior at [...]

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Online Beat System: Carmel High School

Posted on 12. Oct, 2009 by .

Tweet In this post from September, Hilite.org adviser Jim Streisel talks about how the Hilite staff has structured themselves to get work online. The post is titled “Work Smarter, Not Harder: Getting Stories Online.” It’s another nice piece in a series we are doing. We would love to hear what you are doing and add [...]

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Online Beat System: Francis Howell Central High School

Posted on 01. Oct, 2009 by .

Tweet Our beat system was created out of the dual purposes of needing to be able to cover all of our clubs and departments for our website (www.fhctoday.com) and improving the inverted pyramid writing and interviewing skills of my Journalism students. I’ve always tried to give my students in my Journalism class as much practice [...]

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