Give readers visuals every 250 words
Use the scroll test to determine where to break up text online.
Read moreUse the scroll test to determine where to break up text online.
Read moreStaffs use email newsletters to engage readers, cut through the noisy news landscape
Read moreWe all probably get at least 3-5 newsletters in our inboxes each week — or perhaps each day. Although open and
Read moreGetting your staff website up and going is the first part of the battle. The second battle for most staffs
Read moreI’m not sure I have ever heard a staff say they have too many people visiting their site or too
Read moreThere was a post on the JEA Listserv a couple weeks ago where an adviser asked a question about starting
Read moreDo you know what this analytics screenshot is saying … as well as what it doesn’t tell you? Although they
Read moreA few weeks ago, I was listening to my staff’s livestream of a basketball game when I heard the announcers
Read moreEvery Friday on my drive to work, I delight in one thing above all else: NPR’s Story Corps. It’s a
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