Archive for 'Getting More Traffic'

[Presentation] How to survive the first year online from NSPA/JEA

Posted on 12. Dec, 2011 by .

Tweet At the recent NSPA/JEA conference in Minneapolis, I presented a session called “How to survive the first year online.” In it, I listed the five key component to Niles West News‘, the website I advise, success during our first year online. It was difficult to narrow it down to just five things–but for the [...]

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Journalism organization uses social media to fundraise

Journalism organization uses social media to fundraise

Posted on 19. Sep, 2011 by .

Tweet Following is an article I solicited from Youth Journalism International.  After Jackie Majeurus “friended” me on Facebook, I noticed how successful YJI is at raising funds via social media.  – Michelle Harmon   By Steve Collins WEST HARTFORD, Conn. – Youth Journalism International exists because the web makes it possible for a small public [...]

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We’ve Posted Our “Guide to Moving Online”

We’ve Posted Our “Guide to Moving Online”

Posted on 31. Aug, 2011 by .

Tweet After more than 300 posts to the site, we decided it was time to compile some of them into a guide to help advisers and staffs with their journeys online. So, we created a “Guide to Moving Online.” You will find everything from Planning and Social Media to Comment and Publicity advice. The committee [...]

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Lots of embeddable tools (most free)

Posted on 20. Apr, 2011 by .

Tweet This slideshow was presented at the Anaheim JEA/NSPA 2011 Spring National Convention. In it is a list of embeddable online tools, most of which are free, that your staff can use to increase your site’s interactivity. NOTE: Some tools are in beta testing. Incredible embeddables View more presentations from mlbalmeo.

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Column:  A Beastly Newsweek

Column: A Beastly Newsweek

Posted on 14. Mar, 2011 by .

Tweet RESOURCE   TINA BROWN: NPR Merger of ‘The Daily Beast’ and ‘Newsweek’ WEBSITES SHOULD… Break News Weekly and Monthly Publications Should… Go In-Depth and Focus on the Future   After a year of discussing how a website and the old paper should work together I found the above podcast very useful for students to [...]

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Branding: Work to develop your ‘whole’ identity

Branding: Work to develop your ‘whole’ identity

Posted on 09. Mar, 2011 by .

Tweet Think about your favorite products for a moment: Coca-Cola, McDonalds, Disney, Apple, Nike, Tide, Chevrolet…the list goes on. Now think about what images come to mind when you think about those names. On the surface, maybe you think about the products themselves—Nike shoes and cans of Coke, for example—but odds are also strong that [...]

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Barcode Scanners: What are QR Codes and Microsoft Tags?

Barcode Scanners: What are QR Codes and Microsoft Tags?

Posted on 28. Feb, 2011 by .

Tweet As print publications expand their reach to include an online presence, it’s crucial for them to bridge that gap for readers as easily as possible. Many schools have begun to include web reefers within their print publications. These are little blurbs that tell readers for more information they can go online and a URL [...]

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How I’m surviving my first year as adviser: Increasing Pageviews Part 2

How I’m surviving my first year as adviser: Increasing Pageviews Part 2

Posted on 21. Feb, 2011 by .

Tweet Last time, I wrote about how the website I advise recently received 100,000 pageviews. You can read the first five ways to increase your pageviews here, but here’s five more: 6. Emails to Faculty and Staff Adult readership is important and should not be overlooked. Every few weeks, when we have new content that [...]

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How I’m surviving my first year as adviser: Increasing Pageviews

How I’m surviving my first year as adviser: Increasing Pageviews

Posted on 13. Feb, 2011 by .

Tweet This week, the website I advise, Niles West News, received its 100,000th pageview. Considering our site went live less than five months ago, I am pretty proud. This was a huge milestone for my staff–and I think they now realize that people are actually reading/viewing their work! Our principal is even throwing us a [...]

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