Archive for 'Engaging Your Audience'
Column: A Beastly Newsweek
Posted on 14. Mar, 2011 by Jonathan Rogers.
RESOURCE TINA BROWN: NPR Merger of ‘The Daily Beast’ and ‘Newsweek’ WEBSITES SHOULD… Break News Weekly and Monthly Publications Should… Go In-Depth and Focus on the Future After a year of discussing how a website and the old paper should work together I found the above podcast very useful for students to listen [...]
Continue Reading
[Video] How to Create a Microsoft Tag barcode
Posted on 07. Mar, 2011 by Aaron Manfull.
Last week we introduced barcodes even showed you how to create a QR Code. Another type of barcode is the Microsoft Tag. This video is going to show you how to create one of those as well. There are benefits and drawbacks to each type of barcode. We will look at that more in future [...]
Continue Reading
[Video] How to easily create a QR Code
Posted on 03. Mar, 2011 by Aaron Manfull.
I talked in an an earlier piece this week about what a QR Code is. There are a variety of places you can create these codes. Here’s a nice list of some QR Code online generators.I’ve also taken one of them and created a video to show you how easy it is to make one [...]
Continue Reading
Barcode Scanners: What are QR Codes and Microsoft Tags?
Posted on 28. Feb, 2011 by Aaron Manfull.
As print publications expand their reach to include an online presence, it’s crucial for them to bridge that gap for readers as easily as possible. Many schools have begun to include web reefers within their print publications. These are little blurbs that tell readers for more information they can go online and a URL is [...]
Continue Reading
How I’m surviving my first year as adviser: Increasing Pageviews Part 2
Posted on 21. Feb, 2011 by Evelyn Lauer.
Last time, I wrote about how the website I advise recently received 100,000 pageviews. You can read the first five ways to increase your pageviews here, but here’s five more: 6. Emails to Faculty and Staff Adult readership is important and should not be overlooked. Every few weeks, when we have new content that I [...]
Continue Reading
How I’m surviving my first year as adviser: Increasing Pageviews
Posted on 13. Feb, 2011 by Evelyn Lauer.
This week, the website I advise, Niles West News, received its 100,000th pageview. Considering our site went live less than five months ago, I am pretty proud. This was a huge milestone for my staff–and I think they now realize that people are actually reading/viewing their work! Our principal is even throwing us a party [...]
Continue Reading
Host a focus group to get valuable feedback
Posted on 04. Feb, 2011 by Michelle Balmeo.
By the staff of El Estoque at elestoque.org “I like the weather at the top.” According to our viewers, the weather module at the top left of our site, El Estoque Online, was as eye-catching as the dominant image, the sound bite, or even the photo blog. Who would have thought? When organizing a focus [...]
Continue Reading
MediaShift: 10 Reasons our Student Newspaper Blog Stinks by Dan Reimold
Posted on 02. Feb, 2011 by Aaron Manfull.
Paul Kandell of Palo Alto High School posted a link to this article back in December on the JEA Listserv. It’s from the mediashift website and is written by an adviser of a college’s print and online editions. While the author, Dan Reimold, speaks about his staff’s ‘blog’ the entire time, the word is easily [...]
Continue Reading
Used responsibly, social networking sites provide excellent communication tools
Posted on 12. Jan, 2011 by Jim Streisel.
The numbers don’t lie. On Dec. 12, 2010, the HiLite Online garnered 258 views – a pretty average day for the site. On Dec. 13, however, that number spiked to 760 views. The reason? Snow, or rather, the fact that Carmel (IN) High School, which had already been out of school for a snow day [...]





You can find us at the following places