Archive by Author

Is the Web dead?

Is the Web dead?

Posted on 25. Aug, 2010 by .

As young people’s use of Internet evolves, student journalists must change, too With technology evolving at a record pace, are we already behind the times as we spend our resources developing student news websites? Wired magazine’s September 2010 cover story titled “The Web is Dead: Long Live the Internet” discusses this very issue. (Click here [...]

Continue Reading

‘Comments are Closed.’ Whether to allow online commentary not always easy choice.

Posted on 11. Mar, 2010 by .

Like many journalistic Web sites, the HiLite Online allows readers to comment on stories. The process of how we post those comments and what legal ramifications, if any, staffs assume that post those comments have been discussed in other articles both on this site and via the Student Press Law Center. This article, on the [...]

Continue Reading

Tracking your traffic: Using analytic data to check site viewership

Posted on 01. Mar, 2010 by .

Of late, the news out of Carmel (IN) High School hasn’t been all that great. The men’s varsity basketball team has been at the center of a controversy involving alleged incidents of bullying, which has led to police investigations and additional claims of harassment, sexual misconduct, criminal confinement and criminal deviate conduct. This has led [...]

Continue Reading

Looking to generate more online content? Put someone in charge of it

Posted on 22. Oct, 2009 by .

For the past couple of years, the editors at the HiLite newspaper staff in Carmel, IN, have bemoaned the fact that they didn’t seem to have enough new content on the HiLite Web site. After all, they said, if we want people to go there, we have to give them a good reason. But with [...]

Continue Reading

Online Beat System: Carmel High School

Posted on 12. Oct, 2009 by .

In this post from September, Hilite.org adviser Jim Streisel talks about how the Hilite staff has structured themselves to get work online. The post is titled “Work Smarter, Not Harder: Getting Stories Online.” It’s another nice piece in a series we are doing. We would love to hear what you are doing and add your [...]

Continue Reading

Advertising online, part 2: Web ads and pricing strategies

Posted on 13. Sep, 2009 by .

Part 1 of this mini-series focused on a system for getting ads on to your Web site. This part will address pricing for those ads. Keep in mind that there are tons of variations regarding ad pricing structure. This article will show you what we do at the HiLite. Got a better idea? I’d love [...]

Continue Reading

Advertising online, part 1: Getting ads on the web

Posted on 03. Sep, 2009 by .

I get this question a lot: How do you handle advertising on the Web? It’s a good question with a pretty complicated answer. Therefore, I’m breaking this topic into two sections. Part 1 (this part) deals with the actual nuts and bolts of getting an ad online. Part 2 will cover pricing questions. So here [...]

Continue Reading

Work smarter, not harder: Getting stories online

Posted on 03. Sep, 2009 by .

On Aug. 26, students working on Carmel (IN) High School’s HiLite Web site posted three new stories and a Photo of the Day. The next day, they posted six new stories, another photo and a short video about the school’s Activities Day event. The day after that? Four stories, a photo and special coverage about [...]

Continue Reading

Create Interactive Copy for the Web

Posted on 27. Aug, 2009 by .

Much like their professional counterparts, many online student publications take a “print” approach to their copy. That is, information is gathered, quotes are compiled and static copy is written and posted to the web. By taking a cue from the blogosphere and utilizing the interactivity of the web, however, student journalists can create copy that [...]

Continue Reading

« Newer Entries