This week’s tip: Whenever possible, tag people and places.
If you want to make sure people see your post and if you want a higher chance to get a retweet or a share, tag people and places who might be interested in the post itself. It’s great to give someone’s real name in your Twitter post if there is a story about them, but if that person has a Twitter account, using their @name is much more effective as that person will likely get notified of the post and the chances they will share it increases. On Twitter, you can also tag up to 10 people in photos. Those can be people in the photo, but it doesn’t have to be. Consider tagging the principal or activities director. Try tagging the sports team or coach if they have an account. Heck, even tag the other team or school and see if you can get a mention there.
This doesn’t just apply to Twitter, use it on Facebook and Instagram and any other social network that allows tagging.