I always find eye-tracking data interesting, whether it’s for something in print or the web. Understanding readers’ behaviors and patterns should factor in to the decisions that are made for publications.
This 50-minute lesson exposes students to information about habits of online readers. The lesson comes equipped with a handout as well as links to relevant articles on the subject. After completing the readings, students will work to develop a list of tips for online journalists and the lesson should spark some good discussion on how your staff could be doing things even better.
This curriculum is available to all JEA members. To access the curriculum, you must be logged in to the JEA Curriculum site. Once you are, you can access this lesson here: How We Read Online.
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