JEA Curriculum Highlight: How We Read Online

I always find eye-tracking data interesting, whether it’s for something in print or the web. Understanding readers’ behaviors and patterns should factor in to the decisions that are made for publications.

This 50-minute lesson exposes students to information about habits of online readers. The lesson comes equipped with a handout as well as links to relevant articles on the subject. After completing the readings, students will work to develop a list of tips for online journalists and the lesson should spark some good discussion on how your staff could be doing things even better.

This curriculum is available to all JEA members. To access the curriculum, you must be logged in to the JEA Curriculum site. Once you are, you can access this lesson here: How We Read Online.

Check out the video here to learn more about the JEA Curriculum. If you’re a member you can login to access the curriculum here. If you’d like more information about the benefits of JEA or if you want to join JEA, you can find more information on JEA.org.

Aaron Manfull

Aaron is in his 19th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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