Keeping it fresh online

This is the first post in our Make It Work series, where we ask staffs across the nation to share how they tackle the issues that face online journalists. This week, we asked what online staffs do to regularly generate content for their sites. If you’d like to share a video, post it to your staff’s YouTube account, and send an email with all of the relevant information to

The Little Hawk
Iowa City High School

Beverly Hills High School, Beverly Hills, Calif.

Highlights makes it work by checking in with beats and pitching

HiLite Online
Carmel High School, Carmel, Ind.

HiLite makes it work by using a system of beat reports to keep content fresh


Michelle Balmeo

Michelle Balmeo, MJE, is the adviser of El Estoque newsmagazine and news website at Monta Vista High School in Cupertino, Calif. During her 11-year tenure as adviser, the publications have regularly received NSPA’s Pacemaker award and CSPA’s Crown award. She has been selected as CA Journalism Teacher of the Year, a JEA Rising Star, and a DJNF Distinguished Adviser. She was previously the JEA Web Curriculum Leader and currently serves on the board of JEA Northern California.

mlbalmeo has 40 posts and counting.See all posts by mlbalmeo

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