Keeping it fresh online

This is the first post in our Make It Work series, where we ask staffs across the nation to share how they tackle the issues that face online journalists. This week, we asked what online staffs do to regularly generate content for their sites. If you’d like to share a video, post it to your staff’s YouTube account, and send an email with all of the relevant information to

The Little Hawk
Iowa City High School

Beverly Hills High School, Beverly Hills, Calif.

Highlights makes it work by checking in with beats and pitching

HiLite Online
Carmel High School, Carmel, Ind.

HiLite makes it work by using a system of beat reports to keep content fresh


Michelle Balmeo

Michelle Balmeo, MJE, is the adviser of The Whirlwind, a reemerging news publication at West Albany High School in Albany, Ore. For 11 years prior to relocating to Oregon, she advised a media staff in the Silicon Valley. In her career, she has been selected as CA Journalism Teacher of the Year, a JEA Rising Star, and a DJNF Distinguished Adviser. She was formerly the JEA Web Curriculum Leader.

Michelle Balmeo has 46 posts and counting. See all posts by Michelle Balmeo

2 thoughts on “Keeping it fresh online

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.