SNO launches online ad network for high school journalism news sites

header_sno_ad_networkSchool Newspapers Online recently rolled out a new optional feature to its customers. SNO sites now have the ability to opt-in to the SNO Ad Network and earn revenue based on how well the ads fare. According to Logan Aimone of the School Newspapers Online team, more than 300 sites are currently taking part in the network.

SNO is currently offering two types of ad help for their customers. The first are per impression ads that generate revenue with each view. The other type is exclusive sponsorship where the SNO team works to find advertisers wanting to become a part of the network and have ads run on targeted markets. From a staff standpoint, all schools have to do is provide some space in their sidebar widget area for the ads to be displayed. The exclusive sponsorship ads will be appropriate for the high school audience, with targets such as Universities, study abroad programs and military branches.

According to Aimone, revenue earned from the ad programs will first go toward renewal fees with schools getting checks cut for any funds above and beyond.

While the network is available for any SNO site, Aimone says non-SNO sites wanting to become a part of the network will be considered on a case-by-case basis.

While schools can still sell ads on their own and place them on their site, the SNO ad network is a great way for staffs to earn a little extra revenue for their site. You can email SNO or more information on adding your site to the SNO Ad Network.

 

 

 

Aaron Manfull

Aaron is in his 19th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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