10 Very Important Video Content Tips

The great thing about video and my Professional Learning Network (PLN), is that as much as we may want to reinvent the wheel, there is simply no need to do so. Powerful and useful information is at our fingertips. So as I perused my latest Twitter followers this past week, I found a new site, that upon reflection, has some incredibly great video information for any program starting from scratch. Now although these tips originate from a marketing site, the reality is that our global community is leveraging video in new ways every day, and these helpful basics are applicable for ANY video production.

Read the full article here at “Video Content Tips” by Second Screen Marketing.

1. Adopt a style

2. Identify the rationale

3. Craft a compelling message

4. Don’t let the audio suck

5. Use music

6. Use B-roll

7. Use creative metaphors

8. Grab their attention

9. Include a call to action

10. Change the shot

In addition, there is a great online educational resource, EdReach, that would be great to check out, and it has a new podcast show specifically for video, iDig Video. I had the pleasure of recording two episodes recently, about the positive learning experiences for students when they are allowed to create videos in the classroom. There are many lessons to be learned from media literacy, to the use of social media when publishing their videos, to perimeters and restrictions placed upon school districts as it relates to publishing names, pictures and student videos. I highly recommend you find the time to listen to these podcasts.

iDig Video #001: Using Video in the Classroom

iDig Video #006: Video Apps and Social Media Policies

 

I’d love to hear your comments below and feel free to contact me on Twitter @dgoble2001.

Don Goble

Don Goble is an award-winning Broadcast, Technology, Multimedia and Film Instructor at Ladue Horton Watkins High School in St. Louis. Journalism Education Association's National Broadcast Adviser of the Year in 2015, Don is also an Apple Distinguished Educator, PBS Lead Digital Innovator and author who advocates for media and digital literacy for all learners. Don masterfully engages students to author and craft media messages to build their voice and share their story.

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