Teresa Schmedding Explains Why SEO Headline Writing is Important on the Web

SEO stands for Search Engine Optimization and writing SEO headlines is important. In a nutshell, writing literal headlines for news stories on the web make the stories easier for readers to find. This brief video by Teresa Schmedding (@tschmedding), president of the American Copy Editors Society, describes the difference between writing headlines for the web and print.

Aaron Manfull

Aaron is in his 20th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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