It’s one thing to have a great-looking site, but with no content to populate it, no one will have a reason to come back to your site again and again. Making content generation a priority is key to your website’s success, but if it’s one thing I’ve learned over the years it’s that to make something happen, you’ve got to put someone in charge of it. In this case, it’s two someones — someone to do the job and someone else make sure that first person does his job.
What follows are two items. The first is a list we use for content generation — what it is, who creates it, how often it’s updated and who’s responsible for making sure it happens. The second is a graphic of our homepage that shows where the different updates appear on the site and, on average, how often they change.
Note: This article is an extension/follow-up of an article I posted a while back.
Online content: A graphic flowchart
Online updates: A visual representation
Social Media: Who updates it and how often?
Several people have the ability to update our social media outlets. Mostly, the job falls to the management team, but others, like our Student Section editor, the sports updates editor, photo editors and our beats/calendar editors, can also tweet/update Facebook.
Some tweets/updates post immediately. For some we can anticipate the best time angle and can schedule those to update later using devices like TweetLater.com.
We try to get at least three to five tweets/updates posted daily.