Poynter post give 5 practical tips to lower your site’s bounce rate, keeping people on your site longer

| March 11, 2010

Bounce Rate Poynter header image

Our post on scholastic media traffic data a couple weeks ago had a data category called “Bounce Rate.” Essentially, bounce rate is when someone goes to one page of your site and then doesn’t continue to a second. Statistically, you want a low number for your bounce rate. Work to keep visitors on your site longer. Check out these 5 tips to lower your bounce rate from Mallary Jean Tenore. Mallory gives suggestions ranging from giving them more of the content they are clicking on to linking to related content within your site.

About the Author:

Aaron is in his 18th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now STL. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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