Climb up search engine ranks: SEO Tips for Journalists

People are always looking for ways to have their content show up higher when someone searches for an item on a search engine like Google. The higher your item appears, the more likely it is someone will go to your site. The process of working toward higher placement is SEO, Search Engine Optimization. Econsultancy.com, a site for digital marketing and ecommerce professionals, had a nice piece a couple weeks ago called “A Journalist’s Guide to SEO.

The post gives some easily understood tips on how to rank higher on search engines. Tips ranges from creating strong headlines to linking previous articles.

Aaron Manfull

Aaron is in his 20th year of advising student media. He is currently the Director of Student Media at Francis Howell North High School in St. Charles, Missouri. He is the Journalism Education Association Digital Media Chair and co-Director of Media Now. He created The Next 26 and is a former Dow Jones News Fund National Journalism Teacher of the Year. He is one of the authors of the textbook "Student Journalism and Media Literacy." You can find him on Twitter and Instragram @manfull and on Snapchat as aaronmanfull. He's a proud father. A transplanted Iowan. And an avid Hawkeye Fan.

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